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How hot? Periscope sees ~2 million active users and had 10 million accounts created in its first four months. Users are generating an estimated 40 years of content every day on Periscope.
I took a class on Periscope this summer and wanted to share some of the great findings on how brands and companies can best use the platform. Some common uses are for product launches and announcements, promotions, customer education, VIP access and highlighting everyday moments behind the scenes. So if you’re representing a company, you could use Periscope to show your team ending Friday with a bang, a sneak peak into your next product, or maybe a tips and tricks livestream to help your users make the most of your product.
But the core message behind hosting a Periscope livestream as a brand? This a platform to truly connect with your customer — be authentic, interesting, and engaging.
Curious on how to prepare and have a kick-a** first Periscope? Here’s your step-by-step guide:
Before the Periscope:
Pick an interesting topic and catchy title for your livestream
Create a loose storyboard so everyone involved knows what their role is
It doesn’t need to be super scripted, just enough so everyone’s comfortable on camera
Make sure you’ve got good lighting, good sound, and excellent WiFi
Promote it!
During the Periscope:
Kick it off with a little background on what you’re doing: where you are, who’s on screen, what you guys are doing today, etc.
Engage your audience by talking and asking questions, and answering the questions they’re asking in the comments
Watch the hearts to see what content viewers are liking best
Keep it slow and steady – smartphone videos can easily become a blurry mess
After the Periscope:
Promote the 24 hours of replays
See how many people tuned in for an idea of measurement
Save the video, and rewatch it to give yourself feedback on what you can do better
Plan the next one!
Do you have any tips on how to make the most of Periscope? Tweet to us @cutline! We’d love to hear.
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